Communication
Area 127 / Identity of the landscape
Identity of the landscape: less aestethic more ethics Among the many Venice Biennials that have been held there are two, more than twenty years apart, whose messages, expressed in a nutshell by their titles, leap into mind whenever one finds oneself dealing with an urban theme or working with a consolidated context. I am referring to ...
Area 126 / Hamburg
Hamburg, reflections of water and architecture In Hamburg a red – brick red – thread connects the spectacular and famous Elbphilarmonie building designed by Herzog & de Meuron, still in construction, with the expressive contours of Fritz Höger’s Chilehaus. But it would be a bad mistake to limit the affinities between these extraordinary icons to ...
GRAPHIC DESIGN FOR THE ANTINORI WINERY
If the concept of total work of art or Gesamtkunstwerk may be overly ambitious for a description of the result achieved by Archea in the new winery of Marchesi Antinori, it is nevertheless interesting to try to paint a picture of the complexity and completeness, in terms of design, of the project as a whole. ...
Area 125 / Cino Zucchi
Cino Zucchi: from the MIT to the Polytechnic and back To suggest a critical reading of an architect and a work that is so close both on a personal level and on a professional one may entail the risk of a non-objective vision, blurred by the fact that a clear focus, which usually requires a certain ...
Materia 74 / Fashion Architecture
Motta Architettura – quarterly magazine - june 2012 Download: Contents Download: David Chipperfield Architects Valentino Flagship Milano, by Laura Andreini Download: Genius Loci Architettura Gucci Headquarters, by Valentina Muscedra Download: Tadao Ando Architect & Associates Duvetica Milano Shop, by Silvia Fabi Download: RDAI Hermès 17 rue de Sèvres, Paris, by Sara Benzi Download: Universal Design Studio H&M ...
Area 124 / New geometries
New geometries The heroic age of experiments on complex spaces and forms has worn itself out in the efforts of those who, convinced of the necessity of that research, made themselves and their assistants observe catenaries of threads hung from the ceiling through a mirror or with their head upside down in order to then ...
Martini Illuminazione space
Archea provides for the graphic design and layout of the brochure dedicated to the Milanese showroom of the Martini Illuminazione group.
Area 123 / On the water
eyes which do not see… liners “If we forget for a moment that a steamship is a machine for transport and look at it with a fresh eye, we shall feel that we are facing an important manifestation of temerity, of discipline, of harmony, of a beauty that is calm, vital and strong. A seriously-minded ...
Martini Monograph
Archea takes care of the graphic design and layout of the monograph dedicated to the Martini Illuminazione Group, a leading company in the production of illumination apparatuses.
Le Terrazze
Archea takes care of designing the brand, the coordinated image, the service charts and the website for the Le Terrazze clinic, a hospital for specialized treatments and rehabilitation. The project has centred on the design of the overall image of the clinic, ranging from the redesign of the brand to the design of the communication ...
Sensus web site
Archea has designed the logotype, editorial project and development of the website, based on WordPress platform, for the online magazine Sensus, dedicated to the activities of the Le Terrazze clinic and specifically to providing information on the human vicissitudes and rehabilitative processes of the patients, and on research and novelties in the fields of medicine ...
Area 122 / Sustainable way
Sustainable way There are terms that simply define objects or situations, others that merely describe characteristics by turning them into adjectives, and some – and this is by now universally recognized for the term “sustainability” – that are capable of revealing ample and profound scenarios, that are indispensable for the quality of life, for its ...
