On the occasion of Eureka Day 2025, held on October 3 at Villa Manin in Passariano (UD), Laura Andreini spoke at the conference dedicated to the theme “Culture and creativity: models of collaboration for local economies.”

In her speech, Andreini explored the role of architecture as a tool for cultural innovation and urban regeneration, emphasizing the importance of collaboration between creative businesses, institutions, and local communities in building new models of sustainable development.

The initiative, promoted by the Central Directorate for Culture and Sport of the Friuli-Venezia Giulia Region, brought together businesses, professionals, and cultural operators from all over Italy and abroad for a day of discussion and networking dedicated to the world of cultural and creative industries (CCI). The program included thematic round tables and a speed meeting format aimed at fostering new synergies between culture and business.

Once again, Eureka Day 2025 confirmed its role as a national reference point for dialogue between creativity, economics, and the local area, continuing the success of previous editions of Eureka in 2022 and 2024.