The preparation of the exhibition forms part of the events surrounding the Salone del Mobile festival in Milan. The concept is the result of research work conducted by the journal Area for the publication of the special edition •97+”, dedicated to the forty years of design between 1968 and 2008. The Juxtaposition of objects from different eras becomes the pretext for an lnteractlve reflection on the design project: the object as a document of the evolutlon of modem society in the last 40 years, wlth the relative changes In cultura! and styllstlc patterns of life. lnslde the exhlbltion space, the Collina Hall at the headquarters of Il Sole 24 ORE, a new volume defined by a textlle covering measured by a sequence of bands like the pages of a magazine has been constructed: they are ralsed off the gro1.md to become, by conjurlng pages of lmages, the threedlmensional support of real objects. The exhlblt scheme ls arranged In palrs of objects, slmllar by type and functlon, but dlstlnct by production eras, llke belng In front of a “time mlrror”‘; the substantial captlon text contrlbutlon accompanles the visltor by hlghllghtlng slgnlficant slmilarities and differences. On the back wall the fiow of video lmages mixed dialogue among the greatest exponents of the ltallan design tradition with cinematographic excerpts drawn from the repertory of the last 40 years of the dally “consumption” of design.